Fair Oaks: Where you can see cute pigs and eat their butchered bodies
*Photo by Amira Dutra e Mello
A new deceptive marketing display at the Indianapolis airport invites people to visit Fair Oaks Farm in Northern Indiana and see their piglets grow. While you are on your visit, they will let you sample some pork and bacon. It is mind boggling how people can appreciate the cuteness and beauty of an animal one minute and then devour their sliced up bodies the next.
Upon first glance the depiction above looks like a pool of blood. That bloody splotch is quite fitting when you consider the things that they do to their piglets at Fair Oaks, including:
- Their teeth are cut out.
- Their tails are cut off.
- Parts of their tender ears are cut off.
- At only 21 days old, the piglets are shipped to a “finishing farm” where they will live for about 6 months before being slaughtered in a brutal fashion for meat.
I’m not sure anything on earth is cuter than a new piglet. It is a natural reaction to smile and feel good inside when you see them. That is why Fair Oaks shows them to you on the tour and uses them as marketing tools. Would people react the same if they watched these same piglets being slaughtered only 120 days later?
As the animal agriculture industry goes, the marketing folks at Fair Oaks are the best (or the worst, depending on how you look at it). The deceptive tactics they use are so detached from reality and filled with lies and half-truths that are so astoundingly crazy it’s hard to believe they even run with these ideas…until you realize it has been working for them. People believe the stories they spin about their happy animals, while completely ignoring the ultimate fate of the animals they claim to care about. Fair Oaks is a giant CAFO (Concentrated Animal Feeding Operation) masquerading as a small family farm.
A former Fair Oaks intern described it like this on her blog: “At these [finishing] farms, they will grow for around 6 months until they reach market weight of around 280 pounds. Then they will be sent to market to become your delicious ham, pork chops and bacon. That describes the life of a piglet.”
That describes the life of a piglet. Let that sink in for a minute.
Please show some compassion for these pigs by acknowledging that their lives are worth more than a fleeting taste at a soon-forgotten meal. You can order a free vegan starter kit at www.pcrm.org/health/diets/vsk or reach out to us with any questions you have.