14 Ways We Helped Animals in 2014
1. Distributed over 58,000 pieces of pro-vegan literature
Throughout 2014, volunteers handed out 25,000 informational leaflets at several events, including Warped Tour, Indy Pride, at circuses, and at various other concerts. IARA also leafleted at IUPUI and in conjunction with the Christian Vegetarian Association. Leaflets are estimated to be one of the most effective forms of activism. According to Counting Animals, we estimate that with the 25,000 leaflets plus 28,000 Vegan Starter Kits in newsracks, about 180,000 animals were saved in a year.
2. Organized Over 1,000 Volunteers at Events in 2014
The animal rights movement is growing, and it’s not slowing down! We’re in it until every animal is free. One thousand volunteers have helped with animal advocacy in Indiana throughout 2014. Additionally, the Indy Veggie Meetup Group has nearly 2,200 members.
3. Saved countless lives at Indy Pride with Paid-Per-View
Three hundred people viewed the meat video at Indy Pride.
4. Movie screenings
Throughout 2014 IARA hosted three movie screenings. The Ghosts in Our Machine, Speciesism, and Cowspiracy. With each screening we receive several messages from people interested in changing their daily habits for the sake of animals.
5. Twenty-one circus protests
We organized 21 circus protests throughout the year. Most notably, we organized the largest animal rights demonstration in the Midwest at the opening night of Ringling Brother’s circus in December, and over 400 people came out throughout the weekend at the six other shows.
Protests got coverage on WTHR Channel 13 (main story) and the preview, The Indy Star, WISH TV Channel 8, and Nuvo. We also protested at all 7 showings of the Murat Shrine circus and Circus Pages in Bloomington. Go here to learn more about why we protest circuses.
6. The Children’s Museum agreed to stop advertising for Ringling Bros. Circus as a result of our letter campaign .
We had a letter writing campaign to ask The Children’s Museum, the world’s largest children’s museum, to stop advertising for the Ringling Bros. shows in Indianapolis. This means that 1.2 million visitors were not subjected to Ringing Bros. Circus advertisment at the museum. We’re happy that our children’s museum remains the BEST children’s museum!
7. Pet store protests
Pet stores put profit before the health of the animals they breed and sell. Most notably, dogs generally come from puppy mills when they’re sold at pet stores. IARA raised awareness about puppy mill operations and pet stores seven times throughout 2014 at Uncle Bill’s and Anthony’s Pets, and provided resources to help families find lovable pets at local shelters. You can find out more information about shelters near you at theshelterpetproject.org.
8. Captive marine life protests
The Indiana Animal Rights Alliance came together to raise awareness about animal captivity at the Indianapolis Zoo. The photo below is from the Empty The Tanks Worldwide demonstration. See coverage on WISH TV 8, Nuvo, and The Dodo. We also participated in the World Wide Japan Dolphins Day.
9. Anti-cruelty protests at fur stores
The media and the fur-industry are working hard to bring fur back into fashion. We gathered to raise awareness when Day Furs opened in the Fashion Square Mall, and on Black Friday, on of the biggest fur shopping days of the year. Volunteers report seeing very few people enter Elan Furs on Black Friday. Learn more about the fur industry here.
10. Surpassed 10,000 followers on Facebook
Facebook is a hub for news and grassroots organizing. Through our Facebook page, we disseminate information about animal rights issues in Indiana and around the world. In an average week, IARA Facebook posts reach 20,000 people. Go here to follow our Facebook page. We’re also on Twitter.
11. Campaigned against the Eagle Creek Deer Kill
IARA campaigned heavily against the Eagle Creek Deer Kill and raised awareness about the unscientific and inhumane basis for the kill. A lawsuit to stop it was unsuccessful, however City-County Council voted 19-9 for an ordinance that would make it much more difficult for the mayor’s office and parks officials to unilaterally allow hunting deer on city property again.
12. Held 46 animal rights events and over 70 vegan meetups
With more volunteers and donations, we were able to do even more events. From movie screenings, to protests, to leafleting at large events. The Indy Veggie Meetup Group continues to have even more meetup events! Meetups include vegan potlucks, restaurant meetups, advocacy, and movie viewings. These gatherings build a community among animal advocates. Let’s make it even more in 2015!
13. Gained 450 new members of the Indy Veggie Meetup Group
As people learn the effects of animal agriculture on the environment, their health, and the harm to animals, they’re starting plant-based diets! The Indy Veggie Meetup Group supports those looking for help making that diet change. With this Meetup group, we’ve created a cohesive and compassionate community of vegetarians and vegans in Indianapolis.
14. Stocked newsracks with Vegan Starter Kits
There are newsracks several Indiana cities stocked with Vegan Starter Kits. One of our star volunteers, Doug, spends every Sunday stocking 65 of them and has distributed around 24,000 this year. Indianapolis is a hub for large events, making them extra effective due to high pedestrian traffic. In Greenwood, Bloomington, and Martinsville, 4,000 were distributed. Thanks to Katelin and Tonja, too!
Thank you to all of our volunteers and donors for making this IARA’s biggest year yet. Please considering donating to help us make an even bigger difference for animals in 2015. You can do so on the right side of this page, or go here. Donations help with protest signs, leaflets and brochures promoting animal rights issues, “Paid-Per-View” money ($1 per person, 300 watched at Indy Pride!), fees associated with hosting info tables, venue fees for movie screenings, web hosting and development, and fees associated with becoming a 501(c)(3) nonprofit.